5 Rules for writing product descriptions that trigger sales

5 Rules for writing product descriptions that trigger sales

Want to know the secret mantra to promote your product on the web? A captivating description. It not only boosts your sales but also increases the traffic of your e-commerce site. So, follow these effectual tips to make your way through the hurdles of writing a punchy, persuasive and powerful product description.

1. Determine your target customers by thorough research

5 rules for writing product descriptions that trigger sales
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The first secret of writing an appealing product description is to identify your audience. Decide whether the tone of your description will be formal and graceful or informal and witty, based on the choices and preferences of your target audience. For instance if they are teens you can comfortably use humorous and trendy phrases, if they are experts of a particular field you can experiment with technical jargons. You can use Google’s Trends or AdWords to identify current trends and decide your keywords.

2. Be unique

5 rules for writing product descriptions that trigger sales
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In the modern world of countless advertisers and marketers, creating unique descriptions lets your website stand out in the crowd. Uniqueness of your content implies that it becomes more SEO centric. Moreover, customizing your content with your brand’s touch is bound to deliver long term benefits.

3. Let your content connect with the customer

5 rules for writing product descriptions that trigger sales
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Use direct and personal language and introduce the product in a way that emphasises on providing the customer with the aid they had been looking for. Using this approach brings an emotional aspect into play, to make your audience feel more understood which in turn increases sales.

4. Keep your list of keywords short but relevant

5 rules for writing product descriptions that trigger sales
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The recent semantic focus of Google displays search results according to relevance of search topics without the requirement of reading a keyword for a fixed number of times. So, restrain yourself from stuffing maximum number of keywords into your content. Focus on the type of product and only stick to relevant keywords, whose presence seem natural and do not degrade visitor experience.

5. Highlight the benefits more than the features

5 rules for writing product descriptions that trigger sales
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Ditch boring factual information for intelligent illustrations of how the product will be useful to your customers and change their lives for the better. This technique not only makes your description speak to the visitors but also tempts them into buying your products.

Easily increase the search engine performance of your site by following these ideas to write some compelling product descriptions. Have any more ideas in your mind that helps you write impressive product description?? Share them with us to add to the list.

Priyanka