The ultimate guide on how to give your old content a makeover

The ultimate guide on how to give your old content a makeover

You have so much gold in the form of old content lying about and don’t know what to do with it. There are many ways in which you can (with a little tweak or a creative makeover) re-use your old content once again. Here is a guide on how best you can give your old content a brand new look, and strike gold in the process.

1. A minor touch up

The Ultimate Guide on How to Give your Old Content A Makeover
Source: http://www.kindlebit.com/

If you think your old content has more to offer and just requires a little touch up, then go ahead, bring it up to date to make it more pertinent and publish it again.


2. Create an ultimate blog post of your posts

The Ultimate Guide on How to Give your Old Content A Makeover
Source: http://www.veggie-love.de/

You can if you so wish create an ultimate list of all the works done by you on a particular topic in a brand new blog post. Readers would definitely lap up this new twist to your old content collection, and by linking the list items to the individual pieces you would end up driving traffic to these old items.


3. Compile your work into ebooks, whitepaper or guide

The Ultimate Guide on How to Give your Old Content A Makeover
Source: http://www.publishingtechnology.com/

Guide, eBook and whitepaper are the other makeover ammunitions that you can utilise to give your old content a new breath of life. Come on, make the most of your old is gold content.


4. Make the most of your content with SlideShare and infographic

The Ultimate Guide on How to Give your Old Content A Makeover
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To reach a wider audience and get them hooked on instantly, you could also convert your information-rich content into infographic. Or, have it converted into a powerpoint presentation and share it on SlideShare without breaking a bank.


5. Spread the word on social media

The Ultimate Guide on How to Give your Old Content A Makeover
Source: http://www.massimo-group.com/

One should never underestimate the power of social media when it comes to giving your old content a boost. You could share an image, a quote or an infographic from your old post with your social media followers and see your old content works it magic once again (albeit visually).
Or, you could kill two birds with one stone by re-promoting your old content to attract continuous likes and shares from old followers while giving your new followers the opportunity to go through your work too.


6. Create new standalone pieces from listicle ones

The Ultimate Guide on How to Give your Old Content A Makeover
Source: https://wordsbybob.files.wordpress.com/

Another makeover approach that you could adopt is that of breaking up your listicle content into a number of individual pieces. Take each item and flesh it out while still linking it back to your old content.


Without further ado, create something new or simply give your old piece of content a new lease of life with these simple to do ways. What other ways that you could think of to turn your old content around? Share with us your thoughts.

Priscilla

I’m fluent in 4 of the world’s most widely spoken languages- English, Chinese, Hindi and Bengali. I hold a BA-English (Hons) from the prestigious Loreto College where I graduated first class. After 4 years of Shakespeare, Keats & Wordsworth, I decided I wanted to get to know these gorgeous and talented men even better. So I spent 2 more years getting an MA degree- (Calcutta University) and fell in love with them forever.
After spending a good couple of years writing for clients across Australia, Europe and the US at my prior agency, I’m currently falling in love with the vibrant Indian Startup ecosystem at Amplifyworks by conducting Zero-BS communications campaigns for them.