5 Reasons Setting up a Blog can be your Biggest Business Breakthrough yet!

Blogging is a powerful tool to expand your business and acquire more customers than ever before! And when you pair it with social media, blogging can help you achieve the impossible! Skeptical? We have well-documented statistics to back up our claims.

Let’s go over them one by one –

 

1. Businesses that have blogs get 67% MORE LEADS than those who don’t.
2. Brands that publish 16+ blogs every month see 3.5x more organic traffic that those who publish less.
3. Having a blog can increase the rate of your webpages getting indexed by 434%.
4. 47% of B2B consumers read at least 3-5 blogs before contacting a sales rep.
5. Almost 60% of buyers feel engaged with a brand when they read customized content on the brand’s blog.
6. 82% of businesses that blog regularly see massive ROIs from improved rankings in search engines and rise in inbound links.

So, there is overwhelming evidence to show that blogging should be an indispensable weapon in your marketing arsenal!

Let’s look at the top 5 ways a blog helps you achieve these awesome marketing metrics!

 

1. Search engines can’t get enough of them

 

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After Google completes its initial review, it ranks your website in its search results. Now your website can show up when a relevant search query is made.

After this, Google won’t go back to your website unless you update it with new content that Google can detect. This is because every time Google goes through your website, it scans for new content.

This is where a blog comes into the picture. Through it, you can post new information (images, text, and links) relevant to your business. The more frequently you do this, the more Google reviews your website and ranks it. So, updating your content is a surefire way of improving your rankings on Google’s search engine.

2. Lengthens your list of prospects

 

Most businesses don’t directly promote their products/services on their blogs. However, this doesn’t imply blogs are actually free of any marketing. It’s just that the marketing takes place more subtly so that you can gain the trust of your prospects before sounding too transactional!

So instead of pitching your products/services, you can talk about:

 

• Industry-specific information that is relevant to your audience
• Business challenges that your target audience frequently face and solutions to overcome them
• Tips and tricks they can use to grow their business

Or any other topic that is relevant and useful to them for their business without pushing your products/services in their face. This way your prospects flock to you automatically when they’re looking for a (business) friend, philosopher, and guide and ultimately, a reliable vendor.

3. Facilitates the creation of a community

 

A blog with an active comments section is an unparalleled way to interact with your customers and learn more about them. An open comments section enables you to respond to your prospects’ queries and comments and allows a community of people with shared interests to develop.

It also gives you insight into the doubts and questions that cross your customers’ minds, thereby even giving you fantastic ideas for future posts. Moreover, it helps you get invaluable feedback on your blog, product/service, and your brand as a whole- so you can improve across all levels.

4. Enables you to position yourself as an expert

 

When you share high quality, relevant information with your audience through your blogs, it will showcase your expertise on the subject. Your readers will then start to see you as an industry expert and keep returning to your blog for consistent, helpful, and reliable information.

5. Drives traffic to your website

 

When you add relevant keywords to your blog post, it further amplifies its visibility. So, when a reader enters a search query on Google with any keywords that match the content on your blog, it gives you an edge over competing blogs that don’t feature the keyword and a chance for your post to be visible to the reader on the search engine results page. The matching keywords are bolded in the results snippet, thereby further inciting the reader to click on your post and visit your page.

 

Another effective way of generating higher traffic to your blog posts is through social media and email marketing. When you include links of engaging blog posts on your social media profiles and e-newsletters, it acts as bait for followers to visit your website. And when the viewer starts to find your website blog helpful and engaging, he starts to trust your brand. Before you know it, he transitions from “follower” to “customer”.

So, now that you know, just how crucial blogging is for your business- why don’t you start planning one right away with the help of this handy little guide!