DELIVERABLES: Digital Marketing, SMS Marketing
HDFC Life- India’s largest private-sector insurance player, approached us to conceptualize and execute a radical 360-degree digital marketing campaign. One that would cause a complete mind-shift in their target-group of millennials who were unaware of the need for insurance in their life.
What mindset of theirs did we set about to change? In an innovative 5-step nudge-marketing process, we altered their opinion that they’re “too young or too healthy for insurance” to transform them into proactive, responsible family members who as the primary breadwinners for their loved ones, understood the indispensable need for buying insurance.
What is nudge-marketing? How did we have multiple conversations on death, disease, and disability in a dialogue different data-sets of millennials could relate to using humour and empathy to sell them on insurance? What ensued? Watch the video below to find out!
