Founder & Agency Head

Surabhi Saraf

At AmplifyWorks, Surabhi has over 9 years of experience crafting and executing winning digital strategies across 30+ sectors for household brands such as Amazon, HDFC Life, Magicbricks, Novo Nordisk, etc.

Surabhi lives, breathes, makes, and consumes content and coffee (5 neat espresso shots, please!) to thrive and feel fulfilled. Her passion for content is only matched by her passion for her husband and toddler.

Her wellness routine helps her strike the balance between both her passions, often quite literally, when she gets into a headstand (her most meditative yoga pose).

She holds an MBA in Marketing from IMT Ghaziabad and a Bachelor's in Finance from St. Xavier’s College, Kolkata.

Senior Manager

Oindrila Mukherjee

During her 6-year tenure at AmplifyWorks, Oindrila has taken charge of all aspects of our marketing projects from strategy through execution. She can humbly brag about increasing click-through rates of client websites by 120%, page view rates by 80% and email conversions by 65%.

She loves to pontificate on why magical realism is the deadliest weapon against repressive political regimes and stultified societal orders and will try to convince you to read Isabel Allende, Carlos Fuentes, Toni Morrison, Jorge Luis Borges, and Angela Carter. When she doesn’t have her nose in a book (or a dictionary), she can be found grooving to the alternative rock music of MUSE and Zack Hemsey.

Owing to her antipathy towards the beaten track, Oindrila decided to study Indology and Comparative Religions after completing her Honours degree in English Literature.

Client Delivery Manager

Kajoli Anand

With over 14 years of experience as a marketer, Kajoli has crafted a diverse array of viral content across topics including entrepreneurship, finance, health, gender, education, etc. Before joining AW, she honed her skills as a copywriter and content strategist at globally renowned brands such as Digitas and Accenture, where her talent and dedication propelled her swiftly up the ranks.

When Kajoli isn’t engrossed in a thriller with multiple plot twists or tuning into the latest AI podcast (For stranger yet factual plot twists), you’ll likely find her in her second favorite spot—her sunny kitchen. (Her first, of course, being her writing desk.) A talented chef, Kajoli’s signature molten brownies consistently win her brownie points with the AW team. (Pun intended.)

Kajoli holds a Bachelor's degree in Mass Media with a Major in Advertising from Sophia College, Mumbai.