Sagacious IP

Sagacious Research is the world’s largest intellectual property research provider. It helps Fortune 500 companies and the Top 50 Law Firms of the world monetize, defend, and enhance their IP portfolios.

Intellectual Property can be complicated for even experts to understand. So, for the layperson (50% of the Sagacious target audience), it was like trying to learn Mandarin for the first time.

Sagacious approached us to demystify this intriguing field and highlight its game-changing benefits to both sets of target groups through multiple content marketing channels.

Deliverables:

• Creating SEO-friendly and layperson-friendly blog posts
• Infographics & other collateral for their social handles
• Email Marketing

 Folio Samples:

It was early 2021. Covid was on the rise again due to the emergence of “The Delta Virus”. We’d just launched a drip marketing campaign with Sagacious that would give their target group quick snapshots of the latest updates in the world of Intellectual Property across their digital presence.

To create awareness around our campaign, so folks would subscribe to our website, social feeds, etc., we came up with some fun creatives. The one above highlights the importance and efficacy of getting the Covid Shot to stay safe. A coffee shot to stay productive. And last but not the least “IPshots”, our newsletter to stay well-informed and to thrive at work.

A chalkboard-style creative aligned with the ABC-theme to show that consuming IP news is just as easy as saying the first three alphabets.

Our email marketing campaign with Sagacious had a CTR of 4.87%.