Sagacious Research is the world’s largest intellectual property research provider. It helps Fortune 500 companies and the Top 50 Law Firms of the world monetize, defend, and enhance their IP portfolios.
Intellectual Property can be complicated for even experts to understand. So, for the layperson (50% of the Sagacious target audience), it was like trying to learn Mandarin for the first time.
Sagacious approached us to demystify this intriguing field and highlight its game-changing benefits to both sets of target groups through multiple content marketing channels.
Deliverables:
- Creating SEO-friendly and layperson-friendly blog posts
- Infographics & other collateral for their social handles
- Short-format videos for their social handles
Folio Samples:
