The Claridale, Kolkata Ballygunge
Year
2021
Deliverables
- Brand Name
- Brand Identity
Before this swanky luxe hotel in the heart of Kolkata opened its doors to the world, they opened their hearts to us about the kind of brand image they desired to create. Minimalist yet chic. Accessible luxury with the warmth of home but all the decadence of a glitzy hotel in the hub of the city.
Brand Name
We wanted the hotel’s name had to have the “3M quality”, namely: Modern, Minimalist, Memorable. When we conceived “The Claridale” it checked all the above three characteristics. Moreover, it synchronized beautifully when paired with “Kolkata”.
The Claridale, Kolkata was catchy, elegant, and quintessentially captured the essence of our city’s old-world charm blended with a modern twist. Just like the property itself.
Brand Identity
The brand logo evokes an impression of modern luxury. The fusion of the letters T & C forms an identity that strikes the right balance between the professionalism of
a business hotel that means business and the playfulness of a vacation property that hosts parties with unmatched panache.
